Spring Summer 2018:
Handbags Window Display

For Lifestyle International Pvt. Ltd, India

Window size: 20ft x 10ft x 4ft

Inspired by the major fashion trend of the year- Insects, this window is a quirky take on handbags display in a cobweb. Window features a setting of colorful web extended to all sides of the window creating a hypnotic setting and a whimsical crawling spider at the top left corner, while handbags are placed within the cobweb. Further to this setting, a mannequin carrying a handbag, is placed in the middle.
Analyzation and prototyping the cobweb’s construction with vendors provided a lifelike appearance ensuring its strength to hold the complete handbags collection. Wireframe, moulding with required kinetic technology for movement and detailed appearance of the spider gave life to the design setup.
Display is also complimented by the campaign during the said period “live High” - originating from the thought fashion that gives you a high. Inspiring our customers to act on things that bring excitement, joy and happiness and to be completely engulfed in the moment doing something that they enjoy.

Nominated for Best Window Display at VM&RD Retail Design Awards 2018 by Instore Asia.